![]() Our SEO efforts have contributed to a large uptick in organic traffic driven by targeted keywords. As part of our web redesign, we added over ten core pages focused on services and identity as a company. Our SEO-driven content focused in on relevant service areas, and provided greater insights into Lumina’s services. We compiled a large keyphrase list for the Lumina team, and used it as our basis to greatly expand the written content on the website. ![]() Our team also identified areas where written content was severely lacking, and others where the content wasn’t SEO-focused. Visual updates were only one part of the equation, however. The revamped visuals are much more compelling, and more effectively tie in Lumina’s branding across the site. We also wanted to rely more heavily on the visual aesthetics of a solar system, emphasizing installation photos as well as product cutouts that worked in harmony with the new emphasis on embracing color. ![]() Our design team created custom assets inspired by the existing logo, and utilized these assets to compliment the new design with distinctive splashes of color and smooth shapes that draw the eye. Their initial design didn’t work well at incorporating their brand, with a design that was a little too simple and absent of content. Our first step in executing a new marketing strategy was to go back to the drawing board with Lumina Solar’s website. Our SEO efforts have contributed to a significant uptick in organic traffic driven by targeted keywords. As part of our web redesign, we added over ten core pages concentrating on services and identity as a company. Our SEO-driven content focused on relevant service areas and provided more significant insights into Lumina’s services. We compiled an extensive essential phrase list for the Lumina team and used it as our basis to expand the written content significantly on the website. Our team also identified areas where written content was severely lacking and others where the content wasn’t SEO-focused. The revamped visuals are much more compelling and effectively tie in Lumina’s branding across the site. We also wanted to rely more heavily on the visual aesthetics of a solar system, emphasizing installation photos and product cutouts that worked in harmony with the new emphasis on embracing color. So our design team created custom assets inspired by the existing logo and utilized these assets to compliment the new design with distinctive splashes of color and smooth shapes that draw the eye. Their initial design didn’t work well at incorporating their brand, with a design that was a little too simple and absent content.
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